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Which of the following best explains why the advertisement in Carlill v Carbolic Smoke Ball Co [1893] was held to be an offer rather than an invitation to treat?

The advertisement was sufficiently definite and showed a clear intention to be bound
All advertisements constitute offers in English contract law
The company had deposited £1,000 in the bank as security
Mrs Carlill communicated her acceptance in writing before using the ball

The advertisement was exceptional because it contained specific, definite terms and an unconditional promise. This distinguished it from the general rule that advertisements are mere invitations to treat.

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